LinkedIn does a pretty good job of email communication. I probably read
50% of the emails they send me and I’ve remained subscribed to them for
quite a while now.
A few minutes ago I received one of the best emails they’ve sent me yet,
subject:
“Ross, congratulations! You have one of the top 5% most viewed
LinkedIn profiles for 2012!”
That’s pretty cool, no? I had to read that one. In the body of the
message they drop the number of users they have, 200M, and repeat the
5%. Doing the math that means that I have one of the top 10M profiles.
Heh, when put that way it doesn’t sound quite as good. It’s funny how
top 5% sounds better than top 10M. Both are good numbers to be a part
of, but 5% just sounds more exclusive.
The email had a Read
More
link pointing to a page that was relatively well done page with a little
more detail and an
infographic
that breaks down user numbers by country. There are 74M users in US, so
the top 5% there would come out to 3.7M. It feels better than 10M, but
is still a large number.
All told this seems like a pretty good campaign for LinkedIn. It worked
on me since I’m talking about it in this post. What’s more is there’s a
pretty good chance that the 5% of most looked at profiles will include a
lot of people with large followings. I’d assume the Bay Area has a
disproportionate percentage of the top, at least in tech, given the
supply constrained nature of things here.